• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

DB Kay & Associates - Strategic Consulting for Sustainable Knowledge Programs

  • Home
  • What We Do
  • Blog
  • Resources
  • Training & Workshops
    • KCS Workshop – Feb 2023
    • KCS Workshop – Apr 2023
  • Who We Are
  • Contact Us

Summer Reading! Thinking, Fast and Slow

June 19, 2012 by David Kay

Let’s top up that frosty adult beverage, reapply our sunblock, and head back poolside for some more great summer reading.

Thinking, Fast and Slow. Daniel Kahneman. (@DanielKahneman) I’m fascinated by behavioral economics—all the instances in which humans make decisions that make no objective sense, and do it again and again.  (The wonderful Dan Ariely cites many surreal examples in his TED talk.)  Kahneman is co-founder of this discipline, and in this book, he has compiled all of the systematic irrationalities documented by himself, Ariely, and other researchers into an overarching model of human behavior.  He posits two modes that the brain can work in, which he calls “Systems 1 and 2,” and explains how the irrationalities are natural side-effects of some of the shortcuts that System 1, our pre-logical brain, evolved to keep us alive—one step ahead of the saber tooth tiger that was chasing us.  Of course, we think that we spend most of our lives in the rational, conscious System 2…but we’re wrong.

After reading this book, humans just make more sense to me.

In other hands, this could be dry, but Kahneman treats it like a mystery story—a whodunit in which our brains are the investigator, the criminal, and sometimes even the victim.  It’s a great read.  At least, I think my System 2 thinks so.

ps – speaking of poolside, did you know you can take a KCS Foundations Workshop from poolside?  If your wireless works there, anyhow.  Check out our August 13-16 Virtualshop.

Filed Under: Resources Tagged With: Behavioral economics

Primary Sidebar

Search This Site

Categories

AI and ML Announcements Coaching Content Management Culture Customer Experience Intelligent Swarming KCS KDE KM Knowledge Representation Lynchpins Measures Program Management Rants Resources self-service Social Support Technology Uncategorized Video Voice of the Customer

Archives

Subscribe to the Blog

Subscribe to our blog and receive a FREE guide to recognizing good and bad knowledge sharing cultures, as well as eleven ways to improve yours.
* = required field

Footer

Recent Posts

  • Change Management and KCS
  • What Does the KCS Council Do?
  • KCS v6 in Five Minutes

Stay Connected

    

Contact Us

talk: 408.568.3551
fax: 408.354.8187
info@dbkay.com
18275 Knuth Road
Los Gatos, California 95033

© Copyright 2023 David Kay & Associates · All Rights Reserved ·